With an explosion of Internet, search engine optimization (SEO) and search engine marketing (SEM) were created to help users find information in the fastest way. We should clearly understand the true meaning of SEO & SEM and how to utilize both of them. SEO Agency Singapore stated that both SEO and SEM will improve your website’s Google ranking.
It is important to understand the relation between the two terms. In this article, SEO Agency Singapore will clarify the importance of SEO & SEM and how they work.
Search engine marketing (SEM)
SEM is a part of Internet marketing that use SEO and pay per click (PPC) to increase the number of site visitors and ensure your website ranks well in search engine rankings. SEM also uses paid advertising with Adwords, Bing ads, pay per click to reach target audiences quickly. Google AdWords enables you to create text advertisements around your site’s keywords and bid on them. It’s a simple way to display your website or product when a user searches on that term. After then, your website will be placed in advertising place on Google.
Search engine optimization (SEO)
SEO is a part of Search Engine Marketing (SEM) and the goal of SEO is to obtain high search engine rankings. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” SEO Agency in Singapore suggests that you should provide your website “on page” optimization. It’s a process to make your website as search engine friendly as possible. It’s good to improve your website’s URL and internal linking structure, along with developing web page titles, headings and tags.
In addition, we should build “off page” SEO strategy to optimize content on other websites such as blogs, social media platforms and press releases. SEO is made up of On-Page and Off-Page activities.
On-Page SEO includes:
Search engine optimization is simply a part of search engine marketing. As mentioned above, SEM includes PPC and also SEO. Both of them are important to increasing the number of visitors and goal conversions from Internet marketing.
With our professional team, we can help you improve your website’s Google ranking within 2-3 months. In addition, SEO Agency Singapore always provides full-service packages with affordable prices. If you have any concern, feel free to contact us.
Source: Best Seo Company in Singapore