Nowadays, Social Media is developing so fast and gain popularity. Many people believe that Social Media will help you reach your target customer and you don’t have to waste time to SEO for a long time. It’s very important to consider that how Social Media impacts Search Engine Optimization.
Social Media is relevant to SEO and it affects Search Engine Optimazion
Social Media use many creative methods to attract readers, increase their views. If they like topic of your page enjoy and agree with what you do, they will follow your page. It helps you reach your target customer and communicate with your audience easily.
Search Engine Optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website. SEO will helps you improves the chances that the site will be found by Search Engine. SEO will still be extremely important as long as people continue to use Search Engines like Google to find things they are looking for.
So you should utilize both your Social Media and SEO effort.
1. Make Social Media easy to share
Getting people to share your content on Facebook, Twitter, Pinterest, Google+ and other networks connects your brand to the wider social. You have to inspire them and make them want to share your content. Social sharing will increase the visibility of your page. After they link to your page, it will increase the rank of your page.
2. The importance of links
Social Media activities can help you rise awareness of your brand, your products. When you post a video, podcasting of a new product feature on Social network and link back to your website. That link will increase the amount of visitors to your website. links cause sites to rank higher. According to Google Analytics, Google consider linking to be a social action and report on how many times the link was clicked.
Google+ posts rank for phrases included in the post. If you are connected to an individual via Google+ and that individual has reviewed a business, +1ed a page, or posted on Google+ about the topic you are searching for, that result is likely to rank higher for you because of the connection.
4. Search Query Volumne
Social Media activities can help you get your brand,your products to a wider audience. Through creative content, message will increase awareness, preference of your brand. So it will lead to more and more people search your brand. Google will track what people are searching and when brand more popular, they will award it higher ranking.
Sources: Retrieved from various reliable SEO websites