Most of people want to have the most traffic, and we spend most of our time trying to boost the website. So we choose Facebook to reach many target audience. But don’t think that Pinterest is a bad investment. However you will change your mind if you know that the importance of Pinterest. It will help your business to build marketing plan for 2015.
Your potential customer is Women
Who is your potential customer? If your target customer is just women, you should find place where they are. According to research from RJ Metrics, 80% of Pinterest users are female, and 92% of all the pins (or shares) on Pinterest are made by women. Therefore, if you need to reach out to women, you should spend time taking care of your Pinterest. They will find you when they purchase online. Pinterest is a good tool to reach the female audience.
It’s fine to Post on Saturday
Get this: MediaBistro suggests the best time to post on Facebook is between 6am and 8am, Monday through Friday. But on Pinterest, the best time to post is Saturday morning.
You are concern about suitable time to post on social media during the day. Your workdays are filled with meetings, phone calls, deadlines, and other pesky details associated with handling a full-time job. But it is different when you use Pinterest.
What kind of your product are you selling?
If all you need is a nice photo, Pinterest will be a good solution for you.
RJ Metrics suggests that these types of content tend to have the most interactions on Pinterest:
- DIY projects
- Home décor
Many women prefer watching image to reading content. So you should choose the most beautiful photo to show your product.
How to Start Pinning
You need to know how to use the site properly in order to get the best results. There’s very little content to write and you can use the same image for your content. A photo from a blog entry, a snap for a website home page or an image you use in a product catalogue could all make for great posts. Within minutes you can share information with people who follow you. In addition, you can add a few snappy little comments of your the images you like.
If you can combine SEO strategy with Social Media, it will help you boost your website in Google result. More people see your website, more opportunity to sell your product.
Source: References from reliable SEO websites and forums.