How to conduct a competitive backlink analysis in 2015 (Part 2)

This entry was posted in on March 6th, 2015 by Harper
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Do you want to begin a SEO campaign to improve the rankings of your website? SEO Agency Singapore will continue to give you the next things you need to do. It’s very necessary for the backlinks analysis.

Related newsHow to conduct a competitive backlink analysis in 2015 (Part 1)

It’s not diffucult to  go to your chosen tool’s website and plug in the target website’s URL. It will take you 30 minutes to familiarize with graphs, funtions. After then, you can utilize it fast and easily.

4.  Total Number of Links

Open Site Explorer:

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You can utilize this tool to track total links of your website. The red highlight shows that has 204 links.

Majestic Site Explorer:



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To check external backlinks of your website you can utilize Majestic Site Explorer. The red highligh shows the number of external backlinks which your website had.

Don’t forget to track your total links that will help you measure the result of the past SEO campaign. In addition, it gives you a general view about what you are doing and make a plan to adjust SEO activites.

5. Linking Domains vs. Total Links

Linking domains versus total links is done by simply comparing the two numbers we’ve taken a look at thus far. If you have thousands upon thousands of links per linking domain, that could definitely be a red flag for an unnatural link portfolio. And again, it’s accepted that link value drops off as you accumulate more and more links from a single domain.

The goal should be to have as even a ratio as possible when comparing unique domains versus total links, although obviously there will always be considerably more total links than linking domains. A single site-wide link can quickly inflate this ratio, and should be something to look out for and avoid when it makes sense.

The next step, which helps understand link quality, is to check the number of linking domains as well.

6. Number of Unique Domains


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Unique domains are typically a better metric than link count. Because if you have  multiple links from the same domain, there will be slight decrease in value.

7. Incoming Links or Fresh links

With Open Site Explorer and Majestic that will provide you with incoming links in the past days.



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The graph shows the number of backlinks indexed on March 2nd, 2015. It can be seen clearly that recent links built which can give you a general view to adjust your strategy. It’s good if incoming links of your website rise considerably. You should remember that fresh links is a great metric that help you check changes of ranking recently.

If you cannot predict Google’s algorithm changes, you should update SEO news and track your website by metric tools. These free tools are very useful to you, so do not miss them.

8. Anchor Text Usage and Variance

For Open Site Explorer you can find out Anchor text. It will displays a list of anchor text terms, the number of linking domains using that specific anchor text, and the number of total links using that anchor text.

For Majestic:

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Majestic will also provide you with a list of anchor text complete with linking domains, total links, along with trust metrics. In addition, this tool will show you the chart:


SEO Agency Singapore recommends that you should focus on analysing anchor text – usage and variance. The words contained in the anchor text can determine the ranking that the page will receive by search engines. Anchor text usually gives the user relevant descriptive or contextual information about the content of the link’s destination. The anchor text may or may not be related to the actual text of the URL of the link. In addition, link anchor text will tell you how a site is performing, and reveal potential insights. So it’s very important for a next SEO plan. You have to make sure that you use intelligently keyword rich anchor links.

9. Link Quality

Links that bring a lot of value to your site but the quality of these links can boost or kill a site’s rankings. It’s a main reason why people usually focus on investing the quality of links.  SEO Agency in Singapore will give you some elements to consider when checking out link quality:

  • Relevance – including the site, page, and link.
  • The domain author/Page Rank of the site.
  • The page authority/Page Rank of the page.
  • The anchor text.

It can be seen that, good quality links come from trusted and popular sites. In addition, the majority of your backlinks should be from sites that are relevant to your content. If you have a number of backlinks from your friends’ personal blogs, the familiar forum which you regularly contribute. It’s worth having a single link from relevant website in the same industry.

Related news: Find out metrics for tracking SEO



If you do not have much time to conduct the detailed analysis like that, you can contact SEO Agency Singapore to be consulted. They will help you analyze backlinks and give you some advice to make an effective SEO plan.

Source: Consolidate from many SEO resources

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