How SEO Company evaluate the success of an SEO campaign

This entry was posted in on April 20th, 2015 by Harper
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Are you wondering how to measure the success of the SEO campaign? Many admitted that they look at the rank of their sites on Google results. Some people thought that the purpose of SEO efforts is getting their website higher in the search results. However, Advertising agency Singapore stated that it’s not simple like that.

Are you doing SEO to get more chance to reach target audiences as well as boost your business? Are you striving to optimize your website to stay competitive position and drive more traffic to your site? Measurement and evaluation are the most important process of the SEO campaign, which will help you ensure your plan goes in the right way. In this article, SEO Agency Singapore suggests 5 KPIs in an SEO campaign to you. It’s good to devote time to review your SEO process.

1. Organic traffic

It’s time to check out the site’s traffic and compare it to the traffic before the SEO campaign. Especially, you should look at organic traffic from search engines to find out where your traffic is coming from as well as the original source of your leads and customers. It’s good to see an increase in Organic Traffic, or non-paid visits from recognized search engines like Google, Bing, Yahoo, etc.There are many tools that can help you track the progress of your Organic traffic such as Google Analytics and HubSpot’s Sources Report.
You can utilize filters within Google Analytics or HubSpot’s Sources Report that show you a chart displaying the different sources that traffic is coming from. Remember that an effective SEO strategy will bring relevant traffic to your website.

2. Unique content

Content is one of the most important parts in SEO process. You should review your content, after then evaluate the succession of it. You can consider the value of content brings to your target audience. Are there many people are attracted by your content? Do they share it on their social networks and discuss it with their friends?


3. High quality links


Can you find out how many quality links you can earn throughout your SEO campaign? Most people devote time to building a number of links to improve the rankings but they forget how to determine low-quality links. You should remember that the high quality links come from relevant sites, reliable forums, press releases or social networks. SEO Agency Singapore will help you conduct a competitive backlinks analysis by using link building tools to find the most important links that direct to your site.

4. Conversion rate

The conversion rate will show you how many visitors who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators. To most SEO companies, this factor is very important that have a strong influence their business.


5. Keyword rankings


SEO Agency Singapore states that keyword is very important to rank on Google. You will lose traffic, if your keyword rankings go down. When a dramatic rankings decrease occurs, you have to carefully review on-page elements carefully. And then, find the best solution to adjust and improve it.


With the best SEO services, we can offer you a perfect SEO campaign as well as a monthly SEO reports. We provide you with 5 KPIs that gives you a full of information how we work. If you need to be consulted about search engine optimization, feel free to contact SEO Agency in Singapore.

Sources: Retrieved from various reliable SEO websites

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