SEO Agency Singapore believe that if you track SEO health weekly or monthly, you will have ability to maintain a successful search program.
There are many SEO health metrics which help you track daily or weekly. They will give you a starting point for investigating the cause of performance decreases and find how to resolve it.
1. Traffic source for your site
- Direct Navigation: Typed in traffic, bookmarks, email links without tracking codes.
- Referral Traffic: From links across the web or in trackable email, promotional, and branding campaign links.
- Search Traffic: Queries that sent traffic from any major or minor web search engine.
If you track these traffic source monthly, it will help you identify weaknesses and give you a general view.
Many users find out website through organic search, after then they come back direct. A lot of Search traffic is counted as direct traffic in analytics because the http referrer data is not passed on — especially with mobile devices. You should set up a weekly custom alert in Analytics to email you if there is a 10% or more rises or drop in direct traffic over the previous week.
2. Campaign Traffic change
It’s a good way to set up a custom alert in analytics to email you if there is a 20% or more increase or decrease in campaign traffic over the previous week. It will help you overview your Campaign traffic to adjust. It is an important problem when your website traffic drops. What should you do when your website traffic decreases?
3. Page Load Speed
Page load speed plays a very important role in SEO performance. Your visitors will be disappointed if they have to wait for loading page so slowly. If you do not remember to check, you should set up a daily automated alert in analytics. Set up another alert if a page exceeds XX seconds.
4. Mobile Device Usage
HTTP referrer data is an HTTP header field that identifies the address of the webpage (i.e. the URI or IRI) that linked to the resource being requested. By checking the referrer, the new webpage can see where the request originated. It is passed on less and less with mobile browsers as well as some desktop browsers. After that, you can measure ROI of SEO programs with the increase in mobile search usage.
5. Bounce Rate
Bounce Rate can show you information related to SEO program including: irrelevant content, irrelevant keyword targeting, slow page load speed, Meta data.
6. Keyword Rankings
Most of SEO Agency Singapore know that keyword is very important to rank on Google. If your keyword rankings go down, you will lose traffic. So, it’s necessary to review your keyword strategy or investigate the possibility of a penalty. When a dramatic rankings decrease occurs, you have to carefully review on-page elements for any signs of over-optimization or violation of guidelines (cloaking, keyword stuffing) and check to see if links have recently been gained or lost.
7. Security Issues
If malware is detected on your site, the Security Issues tool will announce you. Search engines have many measures to protect users from malicious websites. It is an important tool for you and your visitors.
8. Crawl Errors
The Crawl Errors page provides details about the URLs that Google could not successfully crawl or that returned an HTTP error code. This tool can also tell you if someone is linking to your site, but placed a bad URL in the content. Change your email settings in GWT to email you about issues.
9. Google Trends
You can research keyword search volume and popularity over time. Log in to your Google account to get richer data. It will show you how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.
With cheap SEO, you can manage activities of SEO and track it monthly by contacting SEO Agency Singapore. if you can measure it, then you can improve it. Professional SEOs track data about rankings, referrals, links, and more to help analyze their SEO strategy and create road maps for success.
Sources: Retrieved from various reliable SEO websites