Search Engine Optimization (SEO) has become more and more vital in online business marketing. For the novices in SEO field, it might be complicated with abundant different information that you should learn about. Today SEO agency Singapore will provide you some major tips for those who are the beginners in this area.
1. Keyword research
Conducting the keyword research is the most important step of SEO strategy. Choosing the most proper keywords can boost your ranking in many search engines like Google, Bing, Yahoo… effectively and drive great higher traffic to your site easily. The key is instead of focusing on the hot and short keywords, put your effort to learn about the long-tail keywords. It obviously brings more benefits to the SEO result.
2. Page title
Page title probably demonstrates the main features of your business. Therefore, this is the first thing that you need to pay attention to make sure that your page title can meet Google’s standard. Follow this, your site should have a unique title which reveals exactly your page’s content. Furthermore, it needs to be created brief but attractive so that the viewers could reach the overview about what they are going to read about.
Equally important is the description of your site. Both search engines like Google, Bing, Yahoo…and the viewers lean on the description to make the decision to visit your site or not. It is a perfect idea to create a unique and attractive description in order to catch the viewers’ attention. In order to do that, keep your description’s length about 160 characters and don’t over-stuff the keywords into description.
In order to engage to the viewers and drive more traffic to your site as well, you need to create high quality content which can deliver valuable information to the visitors. Remember don’t duplicate content from other sites, both Google and the viewers never highly appreciated that. Or even worse, you can be penalized by Google in some severe cases.
Another point that you need to take into consideration is about backlinks. Backlink is defined as the link which points back to your site from other website. This is one of the most essential factor which brings many effects to your site’s ranking in search engine. The more quality backlinks your site has, the more credit that Google will give you. Google might lean on the quality of the site which you place the backlinks to measure the reliability of your site as well as define the ranking. Therefore, it is unwise to place backlinks at some low quality sites like spam site, illegal site or sites having irrelevant content.
6. Image Optimization
Image is the other mean which can assist you in driving higher traffic to your site. Thus, you should take advantage of this by using keyword in the image description and caption.
7. Site speed
Speed of your site is evaluated as the most important factor to keep the viewers stay longer on your site. Most viewers express their anger because of having to wait so long for loading the site. For this reason, you should remove the unnecessary ads as much as possible and check the site’s speed to ensure that it can satisfy the viewers.
Those are 7 basic tips for the SEO beginners that SEO services Singapore would like to share. If you want to be professional in this field, please contact us without any hesitation. We are best SEO agency in Bishan, Singapore and we believe that we can solve your problems with the most effective solutions.
Source: Consolidate from many SEO sources